Converse Product Information Free Essays

Product information 1. the name of all star come from full name:ALL STAR CHUCK TAYLOR Converse 1917 the world’s first dual-ALL STAR canvas shoes in production, and the beginning of the twentieth century is known as â€Å"basketball ambassador,† said U. S. We will write a custom essay sample on Converse Product Information or any similar topic only for you Order Now asketball star CHUCK TAYLOR (Chuck Taylor) on this new line of canvas shoes, put it down, convinced thatALL STAR shoes make basketball players on the court dash and enjoy the play, so he wherever he always has a pair of ALL STAR canvas shoes, enthusiastically to her friends, basketball players and coaches recommend ALL STAR canvas shoesand basketball on the requirements of the sports shoes and personal experience, personally involved in the ALL STAR canvas shoes, improved design, making it more suitable for basketball. The ALL STAR theoretically canvas as a material, wear. ALL STAR then only one color – – white. 1966, ALL STAR introduced color series, such as leather, rubber, etc. As technology continues to progress, more gradually been used as a shoe-making raw materials. 1970s, affected by the wave of fashion began to move closer to the natural, original feeling. ALL STAR at the time seems exceptionally retro, very easy to wear with wear to go freely to make life simplify. 996, ALL STAR launched ALL STAR 2000, the original leather uppers of canvas instead. 2. the publicity of all star ENERGY As the popularity of popular around Asia and sunshine handsome image became CONVERSE’s first China brand spokesperson, and take Taiwan as the center of radiation throughout Asia brand operation Stefanie Who speak over converse in time for the 2002 World Cup Soda Green Lead singer Qingfeng said, to rock ‘n’ roll. – London recording a new album, of course, to bring back the spirit of the original dense rock â€Å", and his is CONVERSE always demands creative first, subversion of rational, agree without prior without previous consultation. Endorsement and participate in design. 3. the reason of choosing all star light wear resistance bending waterproof acid alkali resistance low price 4. the type of all star a)material quality canvas oxhide PU leather b)shoe model low help high help art graffiti c)shoe style Lace-up shoe Loafers 5. how to distinguish the quality goods a)the genuine heavy feeling in his hand )Soles grinding with nail clippers, genuine will be a little scratch marks, rub with fingers, no scratch marks c)genuine shoelaces cotton content is very high, you can authentic shoes untied shoelace, natural straightened can also stretched, pulled the longest time, we have a relaxed, the laces will automatically shrink d)heel behind the logo concavity, and is affixed to the upper of this shoe machine precision workmanship problem e)Soles middle â€Å"CONVERSE ALL STAR† raised LOGO mark, logo next to the security of the Star of David *, the stars beside a registered trademark of R. Bottom for shoe sizes 6. how to take care all star a)After cleaning the shade of natural dry ventilated place, do not put the local baking sun prolonged sun exposure or high temperature, to prevent the back glue or degumming, accelerated aging b)Non professional labor shoes don’t and acid, alkali, salt chemical exposure, so as to avoid corrosion degumming deformation c)The sweaty feet heavy friends, put on the shoes before the first shoes in spray a little vinegar, can reduce the odor, the other canvas shoes should be cleaned regularly, in order to prevent mildewy smell How to cite Converse Product Information, Papers

I take goodness in this sense, the affecting of the weal of men, which is that the Grecians call philanthropia Essay Example For Students

I take goodness in this sense, the affecting of the weal of men, which is that the Grecians call philanthropia Essay I take goodness in this sense, the affecting of the weal of men, which is that the Grecians call philanthropia; and the word humanity as it is used is a little too light to express it. Goodness I call the habit, and goodness of nature, the inclination. This of all virtues, and dignities of the mind, is the greatest; being the character of the Deity: and without it, man is a busy, mischievous, wretched thing; no better than a kind of vermin. Goodness answers to the theological virtue, charity, and admits no excess, but error. The desire of power in excess, caused the angels to fall; the desire of knowledge in excess, caused man to fall: but in charity there is no excess; neither can angel, nor man, come in danger by it. The inclination to goodness, is imprinted deeply in the nature of man; insomuch, that if it issue not towards men, it will take unto other living creatures; as it is seen in the Turks, a cruel people, who nevertheless are kind to beasts, and give alms, to dogs and birds; insomuch, as Busbechius reporteth, a Christian boy, in Constantinople, had like to have been stoned, for gagging in a waggishness a long-billed fowl. Errors indeed in this virtue of goodness, or charity, may be committed. The Italians have an ungracious proverb, Tanto buon che val niente: So good, that he is good for nothing. And one of the doctors of Italy, Nicholas Machiavel, had the confidence to put in writing, almost in plain terms, That the Christian faith, had given up good men in prey to those that are tyrannical and unjust. Which he spake, because indeed there was never law, or sect, or opinion, did so much magnify goodness, as the Christian religion doth. Therefore, to avoid the scandal and the danger both, it is good, to take knowledge of the errors of an habit so excellent. Seek the good of other men, but be not in bondage to their faces or fancies; for that is but facility, or softness; which taketh an honest mind prisoner. Neither give thou ÃÆ'Æ’Ã ¢Ã¢â€š ¬ sops cock a gem, who would be better pleased, and happier, if he had had barley-corn. The example of God, teacheth the lesson truly: He sendeth his rain, and maketh his sun to shine, upon the just and unjust; but he doth not rain wealth, nor shine honor and virtues, upon men equally. Common benefits, are to be communicate with all; but peculiar benefits, with choice. And beware how in making the portraiture, thou breakest the pattern. For divinity, maketh the love of ourselves the pattern; the love of our neighbors, but the portraiture. Sell all thou hast, and give it to the poor, and follow me: but, sell not all thou hast, except thou come and follow me; that is, except thou have a vocation, wherein thou mayest do as much good, with little means as with great; for otherwise, in feeding the streams, thou driest the fountain. Neither is there only a habit of goodness, directed by right reason; but there is in some men, even in nature, a disposition towards it; as on the other side, there is a natural malignity. For there be that in their nature do not affect the good of others. The lighter sort of malignity, turneth but to a crossness, or frowardness, or aptness to oppose, or difficulties, or the like; but the deeper sort, to envy and mere mischief. Such men, in other mens calamities, are, as it were, in season, and are ever on the loading part: not so good as the dogs, that licked Lazarus sores; but like Ries, that are still buzzing upon any thing that is raw; misanthropi, that make it their practice, to bring men to the bough, and yet never a tree for the purpose in their gardens, as Timon had. .uc71038c0e3b8b636a4976b7f6098a2f3 , .uc71038c0e3b8b636a4976b7f6098a2f3 .postImageUrl , .uc71038c0e3b8b636a4976b7f6098a2f3 .centered-text-area { min-height: 80px; position: relative; } .uc71038c0e3b8b636a4976b7f6098a2f3 , .uc71038c0e3b8b636a4976b7f6098a2f3:hover , .uc71038c0e3b8b636a4976b7f6098a2f3:visited , .uc71038c0e3b8b636a4976b7f6098a2f3:active { border:0!important; } .uc71038c0e3b8b636a4976b7f6098a2f3 .clearfix:after { content: ""; display: table; clear: both; } .uc71038c0e3b8b636a4976b7f6098a2f3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc71038c0e3b8b636a4976b7f6098a2f3:active , .uc71038c0e3b8b636a4976b7f6098a2f3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc71038c0e3b8b636a4976b7f6098a2f3 .centered-text-area { width: 100%; position: relative ; } .uc71038c0e3b8b636a4976b7f6098a2f3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc71038c0e3b8b636a4976b7f6098a2f3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc71038c0e3b8b636a4976b7f6098a2f3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc71038c0e3b8b636a4976b7f6098a2f3:hover .ctaButton { background-color: #34495E!important; } .uc71038c0e3b8b636a4976b7f6098a2f3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc71038c0e3b8b636a4976b7f6098a2f3 .uc71038c0e3b8b636a4976b7f6098a2f3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc71038c0e3b8b636a4976b7f6098a2f3:after { content: ""; display: block; clear: both; } READ: Herbert George Wells was born on September 21, 1866 in Bromley, England, the last of four children EssaySuch dispositions, are the very errors of human nature; and yet they are the fittest timber, to make great pontics of; like to knee timber, that is good for ships, that are ordained to be tossed; but not for building houses, that shall stand firm. The parts and signs of goodness, are many. If a man be gracious and courteous to strangers, it shows he is a citizen of the world, and that his heart is no island, cut off from other lands, but a continent, that joins to them. If he be compassionate towards the afflictions of others, it shows that his heart is like the noble tree, that is wounded itself, when it gives the balm. If he easily pardons, and remits offences, it shows that his mind is planted above injuries; so that he cannot be shot. If he be thankful for small benefits, it shows that he weighs mens minds, and not their trash. But above all if he have St. Pauls perfection, that he would wish to be anathema from Christ, for the salvation of his brethren, it shows much of a divine nature, and a kind of conformity with Christ himself.

Medicalizing Versus Psychologizing Illness †MyAssignmenthelp.com

Question: Discuss about the Medicalizing Versus Psychologizing Illness. Answer: Introduction: Mental health can be defined as the state of well being where the individual has the capability to realize his or her own abilities. He or she should be capable to cope with the normal stresses of life and can work productively which would help him to contribute to his or her own community. Any kind of mental illness can be recognized as the condition here an affected individual will have impairment in his cognitive as well as relational abilities (Angerman Matschinger, 2003). The disorders may result from developmental, biological and also psychosocial factors which can be managed with the help of different evidence based approaches which are comparable to any kind of physical diseases (Evans, Nizette OBrien, 2017). The following essay will mainly portray the knowledge that I have gathered the experiences I have gone through and the different skills I have gathered in my profession. Values, attitudes and beliefs about mental health and mental illness and roles of nurses: The main values that I possess as a a mental care nurse are the feeling of empathy and compassion towards the patient. I should follow the principle of autonomy and dignity where the wishes of the patients should be given prior importance than anything else (Cox, 2013). Moreover I should also follow the principle of justice, beneficence and non maleficence to stay away from legal obligations. I have always tried to develop therapeutic relationship with my patient so that I can provide a person centered care to this as evidences suggest that this strategy have more fruitful effect in patients recovery than traditional application of interventions. Mental ill patients often require more time and dedication of the nurses as the therapy provided to them requires much more time than any interventions given to patients suffering from physical disorders (National survey of mental health and wellbeing, 2007). Hence I need patience and provide my best skills and knowledge to cure them mentall y by proper medication and also counseling techniques. I have always been very particular about my patients health and under no condition neglected any symptoms shown by them or had taken them for granted. I believe mental health nursing requires more determination, strength to critically analyses situation and establish a proper treatment plan and be compassionate towards them so that they can feel the sense of being loved, cared for, and understood. Concept of personal recovery and clinical recovery: As a mental health nurse, I have learnt that it is more important for the patient to develop internally and personally than clinically. By this statement, it means that I should pay more importance in keeping the person happy and help him to feel contempt with life. Only looking after clinical symptoms are not enough. If I get a dementia patient who have several symptoms like memory loss, improper speech, aggression, suffer development of low feelings and many others I would try to cure all her symptoms but first I will try to strike a good conversation and a proper therapeutic relationship with him so that he can rely on me and make me his friend. This will make my treatment easy and this will help him in recovering personally as well as clinically. One of the most important factors that often remain associated with mental illness is stigma. I have noticed that two type of stigma affect health of individuals. One is the social stigmas which are exhibited by people of the society comprising of prejudicial attitudes and discriminating behaviors towards the patient (Pattyn et al., 2013). Another is the self stigma that patients experience due to the perceptions of discrimination and their feeling of shame leading to poorer treatment outcomes. Often these feelings make the people withdraw himself from the society and thus he loses social connectedness affecting his quality of life (Happell and Gaskell, 2013). These have serious effect on the treatment plan making the recovery period longer and large number of patient stays. Culturaly safe mental health nursing services: I have also learnt through evidence based studies that nurses who portray culturally safe treatment interventions are more successful than nurses who are not culturally competent. Providing intervention in a culturally competent manner with showing respect to patients cultural preferences make them feel accepted in the healthcare systems which have positive effects on their mind (Laschinger et al., 2013). As a result it becomes easier for them to develop their trust in us and work accordingly to our advices. One good example was the example provided by our mentor on aboriginal patient who visited a centre with symptoms of mood disorders. As their cultural norms do not allow direct looking in their eyes, the nurse should work accordingly which would satisfy him. This skill must be developed by me to become successful in my profession. It is very important for the nurse to know that the patient thinks of himself or herself before planning out any treatment intervention. I try to critically analyze the patients different activities so that I can develop an idea about what the patient thinks about himself, his condition, the reason he feels himself to be in that situation and others. All these help the nurse to understand the correct strategies which will help him to overcome his presence feelings, in his way, knowing about the patients history and his present condition will help me to reach a conclusion and develop treatment plan which will bring best benefits (Stuart, 2014). In doing so, I also need to reflect on myself and my personal traits which create barriers in dedicating my best forms to the patients. I should try to develop those traits towards betterments so that I can also develop the best therapeutic relationship. In long rum, I have worked over my communication skills which had helped me to in my profes sion. Importance of a comprehensive biopsychosocial assessment and use of assessment tools: Another important thing that I have identified to be important in treatment of mentally ill patients is developing a comprehensive biopsychosocial assessment. Previously, the old traditional biomedical model of treatment has been criticized by researchers (Townsend, 2014). I have noticed that also developing interventions after assessing not only their physical condition but also their social and psychological backgrounds help me in understanding the main cause of their ailments. Hence, there is less chance of reoccurring of the symptoms as we provide interventions in the three genres equally proving an overall treatment. Some of the assessment procedures like Mental State Examination (MSE), Mini Mental State Examination (MMSE) and Maslows Hierarchy of Needs are found to be helpful tools in assessing the cognitive power of the patients. With help of the results obtained from such assessment procedures and with the help of the skills and knowledge I have gathered over the years along with my mindfulness and self awareness, I have successfully delivered care to all my patients. Conclusion: The profession of mental health nurse is rewarding, as one provides care that helps people to come back in their normal regular lives. However the pathway of treatment is not always easy as it has many challenges. Nurses need to critically analyze the patients; symptoms and undergo a biopsychosocial assessment with the help of important tools to develop an idea of the condition. Striking a proper relationship and gradually helping the patient to recover from his symptoms with evidence based treatments and empathy and compassion are important. The nurse however should be culturally competent so that he or she can provide the best care. I also follow the principles of justice, autonomy, benefice and non maleficence so that I can give the best care to my patients. References: 100 Ways to Support Recovery. (n.d.). Retrieved from https://www.rethink.org/about-us/commissioning-us/100-ways-to-support-recovery Angermeyer, M. C., Matschinger, H. (2003). The stigma of mental illness: effects of labelling on public attitudes towards people with mental disorder. Acta PsychiatricaScandinavica, 108(4), 304309. doi:10.1034/j.1600-0447.2003.00150.x Cox, L. (2013a). Cultural Safety in Introducing mental health nursing: a service user-oriented approach (2nd edition). Sydney: Allen Unwin. Evans, K., Nizette, D., O'Brien, A. J. (2017). Psychiatric and mental health nursing (4th ed.). Chatswood, NSW: Elsevier Australia. Happell, B. and Gaskin, C.J., 2013. The attitudes of undergraduate nursing students towards mental health nursing: a systematic review.Journal of Clinical Nursing,22(1-2), pp.148-158. Laschinger, H. K., Wong, C., Regan, S., Young-Ritchie, C., Bushell, P. (2013). Workplace incivility and new graduate nurses mental health: The protective role of resiliency.Journal of Nursing Administration,43(7/8), 415-421. National survey of mental health and wellbeing: summary of results, 2007. (n.d.). Retrieved from https://www.abs.gov.au/ausstats/abs@.nsf/Products/4326.0~2007~Appendix~Comparison+between+1997+and+2007+(Appendix)?OpenDocument Pattyn, E., Verhaeghe, M., Sercu, C., Bracke, P. (2013). Medicalizing versus psychologizing mental illness: what are the implications for help seeking and stigma? A general population study. Social Psychiatry and Psychiatric Epidemiology, 48(10), 16371645. doi:10.1007/s00127-013-0671-5 Stuart, G. W. (2014).Principles and Practice of Psychiatric Nursing-E-Book. Elsevier Health Sciences. Townsend, M. C. (2014).Psychiatric mental health nursing: Concepts of care in evidence-based practice. FA Davis.

The Right Way to Identify and Assess Risks. Hydroelectric Development vs. Irrigation Scheme

There can be no project without taking risks. Each idea presupposes dealing with certain difficulties, and implementing these ideas is doubtlessly a challenge.Advertising We will write a custom case study sample on The Right Way to Identify and Assess Risks. Hydroelectric Development vs. Irrigation Scheme specifically for you for only $16.05 $11/page Learn More Despite the fact that both Hydroelectric Development and Irrigation Scheme offer a fair assessment of the possible risks and provide a detailed account of the challenges that one can face in the course of putting these projects to practice, one of the two projects is definitely superior, which calls for conducting comparison between the two case studies. To start with, each of the projects identifies the risks which can be faced rather accurately. It is essential that each of them offers a table in which every possible risky occasion is considered. However, it seems that the Irrigation Scheme offe rs a better identification of risks, since it not only provides a detailed account of every risk involved, but also splits the risks into categories according to their types and, thus, provides a better estimation of the threats which the project can possibly face. The same can be said about the way the case studies quantify the risks. One must give credit to both case studies, since they offer a detailed description of the risks assessment and provide the risks percentage. Nevertheless, it is worth mentioning that the Hydroelectric Development project offers the percentage of all possible costs in the summary of the hydro cost estimate, which makes it more comprehensible than the Irrigation Scheme. However, speaking of which case study is easier to understand, one has to admit that in the given case, numbers and rates are enough only to give the general idea of the situation which the authors of the projects face. For a better understanding of the situation specifics, hoverer, a mo re explicit description of the factors, the risks and the circumstances is required, which the Irrigation Scheme project provides in a much better way.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, it is worth mentioning that a good assessment presupposes considering the costs which the project can possibly spend. While Hydroelectric Development suggests only the table of the probable risks, Irrigation Scheme offers the information concerning the financial resources which the project will probably need. Such data as â€Å"Expected cost $20 million, standard deviation $3 million† is essential to fully realize the scale of risks. Finally, speaking of the risk assessment, one must mention that the Hydroelectric Development takes the winning position again, because it takes into account not only the inside factors, but also the outside ones, such as weather conditions . In contrast to Hydroelectric Development, Irrigation Scheme provides only the information concerning the risks which come from within the project. Therefore, it can be considered that the Hydroelectric Development project is by far more compelling and offers much better analysis of the risk factors. In addition, the assessment offered by the above-mentioned project covers not only the major issues, but also the details, which altogether makes it much more plausible than the alternative. Once all the probable risks are properly evaluated, a project can be considered a success, which, as one can assume, is the case with the Hydroelectric Development. Although it is not clear yet which of the projects will prove more efficient, and the opinion in the given paper is based solely on the facts offered by the case studies, it can still be assumed that the Hydroelectric Development project is bound to take the first prize in the contest for a better risk evaluation. This case study on The Right Way to Identify and Assess Risks. Hydroelectric Development vs. Irrigation Scheme was written and submitted by user John Ellis to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How My Local Library Helped Me Get from Jobless and Broke to Six Figures a Year

How My Local Library Helped Me Get from Jobless and Broke to Six Figures a Year In 2008 I had the world I had a good job I loved. I earned a pretty good salary, and was constantly praised What is that old saying about pride going before the fall? Yep, thats exactly what happened. Through no fault of my own, the company I worked for as a high-end retail sales manager went bankrupt. We received no advance notice that they were closing our store. On a Thursday in late June of 2008, it was business as usual. Friday shut down. That was the same year the economy crashed in the United States, creating a perfect storm of financial fear and self-doubt in my life. I sold my car and most of my possessions, so I would have some cash to fall back on in case I didnt find another job right away. To bolster my income as I continued to look for work, I decided to learn about this whole making money online thing. Since I could not even afford a monthly Internet bill, I walked to and from the near I stumbled across a few Internet marketing forums, where I sold articles for as little as $5 or $10. After just over a year of cranking out low-paying work seven days a week, my financial situation slowly began to improve. I persisted. I took online courses and writing classes. That persistence paid off. One of my clients told me I should become a copywriter because my writing converted so well for him. I thanked him, hung up the phone and immediately grabbed my Websters Dictionary. I had no clue what a copywriter was! Almost instantly, I began writing copy instead of content. I realized that copywriting was where I needed to be, and where my natural inclinations and talents belonged. I began offering copywriting services to my clients and cut back on writing content. Fast forward eight long years, and I am on pace to flirt with a six-figure income this year. Whats the take-away from this story? Dont give up when things get tough. Always keep your Big Why in the front of your mind. Ask yourself why you want to earn a living as a writer. Be brutally honest with your answer. Keep asking yourself why, over and over, until you get to the basic motivating factor that drives your writing desires. Was it fun for me, walking in the rain, the cold and the heat, seven days a week to my local library to frequently sit next to some less than desirable people while I taught myself how to make a good living writing online? Of course it wasnt. But it was necessary. Do whatever is necessary to live your dream life. Its not really as hard as you may think. It may take time. It is certainly going to take effort. But the personal empowerment and freedom that the freelance writing lifestyle delivers is worth any cost as long as your Why? is big enough.

International Business Communication Essay Example | Topics and Well Written Essays - 2000 words

International Business Communication - Essay Example All the experts who are working in the field of multicultural environment require guidance on developing a work environment that is conducive for their entire workforce; the researchers belonging to the fields of cultural anthropology, sociology, psychology and applied linguistics have studied various factors to demonstrate the importance of various cultures’ knowledge and their implications on conducting effective intercultural business communication (Bowie, 2008; Chaney & Martin, 2011; Zang & Zhou, 2008).When the businesses have adequate understanding about the cultures and differing aspects of various countries, there is a high probability that there are positive interactions among people and cordial and effective business relationships are developed (Jameson, 2007; Lewis, 2005). The main concern for every organisation operating in international regions is to develop an understanding about the culture, values, norms and attitudes of each area of operation so that there are less chances of the misinterpretation of communication.In order to provide guidance to the organisations that are engaged in the globalisation processes, the researchers have studied the cultural contexts of distinct nations and have provided in-depth insights about the intercultural business communication (Espinar, 2010), working cultures (Forey & Lockwood, 2010), work behaviours (Bowey & Thill, 2010), work etiquettes (Okoro, 2012), language barriers and subcultures present in the organisation (Zang & Zhou, 2008).

Controlling Freedom Essay Example | Topics and Well Written Essays - 750 words

Controlling Freedom - Essay Example The propaganda model propsed by Chomsky argues that the maintenance of control over the media is a result of free market forces operating on a daily basis and does not necessarily require conscious planning. The framing of conditions and accidental necessity needed to do this can be compared to a that of a crystalline structure. By pouring a stream of balls over a flat box like frame we inevitably end up with a perfect pyramid structure. In the same way by pouring news, information and ideas into the basic framework of free market goals we end up with a self building pyramid where by supportive elements within the pyramid find themselves in stable positions and those unsupportive elements of the pyramid are simply forced out. The framing of these conditions which facilitate the building of these near perfect crystalline structures are called the five reality filters. The first filter is related to the size, ownership and expense of producing media. The second argues that the media ar e heavily dependent on advertising and sponsorship, thus content has to follow 'advertiser friendly lines' or risk loosing vital funding. Thirdly, resources are concentrated where significant news is likely to occur, while non routine sources of news often struggle to find access to the media. The fourth filter, called Flak, refers to the negative responses that are received by media due to a program or article. Just as supportive media is naturally assisted, unsupportive media is attacked and vilified. The last filter is called 'anti-communism' and refers to the need for a common enemy. Throughout history we see examples of the creation of new 'evil empires' ( communists , Islamic terrorists etc) which threaten the status quo, requiring the production of more arms and therefore increasing economic activity and generating important revenue. In testing the hypothesis there are numerous examples of media attention being directed to serve corporate interests and government agendas. Truth filtration also extends to media black holes, where unsuitable truths are simply not reported. A horrific example of this is East Timor, where Indonesian brutalities administered from weapons traded in multi million pound deals with the British, huge oil reserves and an amiable dictatorship ensured the smooth functioning of the filter system. The vast majority of the general public were unaware of the massive human rights abuses and atrocities taking place. Ignoring, silencing and not giving voices to those that contradict the 'line' is another filtration system which ensures the ongoing passivity of the general public. The Iraq war in 1993 saw the whipping up of an effective media campaign against Iraq and its evil dictator that had invaded Kuwait. The just and noble forces of freedom went into action backed by the media. Clark in his book The Fire This Time, US War Crimes in the Gulf demonstrates how the western version of media events was untrue and that the war was in fact set up, manipulated and brought about to remove obstructions to western economic interests. Other examples of the propaganda model in action can be seen with examples such as global warming. In 1990, despite government unanimity on its existence and the potentially